Copenhagen, Denmark, April 4, 2022 – MEMPHIS Electronic, a leading specialized distributor of memory ICs, modules and flash solutions, has appointed Lars Hansen as sales manager for its Nordic region consisting of Denmark, Norway, Sweden and the Baltic States. In his role, Lars Hansen will support existing accounts and will focus on targeting new customers in the embedded and industrial markets with the extensive memory portfolio ranging from the latest generation technology to legacy products of 20 different manufacturers. “Although memory components have become somewhat a commodity, it is increasingly complex to design embedded solutions with the ever more dependencies and parameters that need to be considered,” said Marco Mezger, Managing Director and Global Head of MEMPHIS Electronic. “This is where MEMPHIS comes in. With our expertise and in-depth know how our team can help manufacturers to find just the right memory components that meet their needs over the entire life cycle of ..