You are probably tired of hearing about rising memory prices and that this is an unprecedented super cycle. Still, the truth is that the hitherto-proven strategy of negotiating hard, watching market signs, and waiting for the market to self-correct is just not working anymore!
 
Why? Because memory is no longer a commodity. Ok, you’ve heard that before. But what does it mean? Find out in our latest newsletter!

The semiconductor market is experiencing a phenomenon unlike any previous cycle. We are witnessing that price escalations in DRAM and NAND no longer spreading uniformly across end markets. 


The share of memory on the total bill of materials and the value that memory adds to the applications determine who can absorb the price shock and who blinks first. 

evertiq is bringing its expos to Zurich, and MEMPHIS is taking part! On April 24, 2026, evertiq invites the electronics community to the IFJ Start up Space in Schlieren.

Our Nick Florous will hold a presentation on the Global Memory Market Reset.

Register today to get your free ticket.

Memory has never been a stable business. But what has changed is the role memory plays today: It moves from a commodity to a strategic enabler of AI, driverless systems, and human-machine interaction. What hasn't changed is our focus and commitment to memory.

MEMPHIS Electronic will participate in Global Industrie, Europe’s leading industrial trade show taking place from March 30 to April 2 in Paris, France. In hall 5, booth P34, MEMPHIS will demonstrate how its deep application and market expertise across DRAM, NAND flash, and emerging memory supports industrial and infrastructure customers in building reliable, long life systems in an increasingly volatile market.

It's our 35th anniversary! We are celebrating because being in our highly volatile industry for 35 years is anything but a given.

While the semiconductor memory market has undergone fundamental changes, we stayed committed to what we know best: memory!

Can we ask you for a quick favor? If you like working with us, can you please vote for us in this year’s Elektronik reader’s choice award for the best specialty distributor of the year?

We are among the nominees again and it would be great to win this in the year of our 35th anniversary.

Voting is quick and easy. Vote now!

The global memory market is entering a phase that feels less like a familiar cycle and more like a reset. For many of our customers and industrial players in general, availability, longevity, and reliability have become critical.

The good news: We will equip you with a framework to interpret memory market behavior in 2026 and beyond. So you have the strategic context to make informed sourcing, design, and long-term planning decisions. And if you are using eMMC or SD cards, this month's newsletter will also be of interest to you.

Enjoy the read!

Unpredictable lead times, shifting supply chains, and recurring allocation challenges continue to shape the memory market. For companies trying to plan ahead, reliable information has become a strategic asset. At embedded world, MEMPHIS will give visitors rare insights into technology and product roadmaps from more than 18 global memory manufacturers—valuable guidance for anyone looking to make informed decisions about future designs or sourcing strategies.

Visit us from March 10 to 12 in Nuremberg, in hall 1, booth 340.

The global memory market is undergoing a fundamental regime change. What we are witnessing is not a classical cycle, but a structural bifurcation of the industry into two capital-starved segments — legacy and advanced — both experiencing shortages, but for entirely different reasons.

The current semiconductor super-cycle is a more prolonged and less volatile upcycle than in previous boom–bust periods.

In this article, our President and COO, Marco Mezger, outlined the most important trends and what they mean for you.

The new year began just like the old year closed: with a memory market that shows no signs of slowing down. What can you do about it? For one - accurate planning and a realistic assessment of your needs and lead times. What else do you need to prepare for?

From March 10 to 12, 2026, embedded world will open its doors again to visitors from the electronics industry. As THE Memory Competence Center, we will once again showcase legacy and new memory solutions from selected manufacturers from our portfolio in hall 1, booth 340.

As they say: “In November, you begin to know how long winter will be.” Looking at the current state of the market, it will be a long and cold winter with no signs of relief in sight!

What do we see in the market? Read all about it in our latest newsletter and sign up for our Q4 webinar.

Memory generations are replaced in ever shorter cycles and it’s time to ask ourselves: Will memory manufacturers determine when designs are transitioned to new processors? We take a look at how memory trends could fundamentally change how we design electronic devices.

Currently, all eyes are on the DRAM market, and understandably so. With DDR4 prices climbing week by week amid tightening supply, industry headlines are dominated by the vicious cycle of the ongoing capacity crunch and spiraling prices. But while the spotlight is fixed on DRAM, a quieter and potentially more disruptive shortage is developing in NAND flash.

RAMXEED visited our MEMPHIS headquarters in Bad Homburg, Germany, and we took the opportunity to discuss memory matters with Shinichirou Suzuki, Senior Sales Account Manager for the EMEA Region.


More here.

We're in the middle of Q4. The final stretch of the year has officially begun. But if you were hoping for a change in the upward price trend in memory, you have to think again. Unlike previous years, the current situation is more severe and there are no signs of relief in sight.

In this article for Wevolver, we exploree how three edge AI architectures; robotics, system-on-modules (SoMs), and medical devices, are driving this shift, and how MRAM and FeRAM are enabling smarter, more resilient memory at the edge.