At this year’s Future of Memory and Storage (FMS) conference, MEMPHIS Electronic will share market insights and product guidance at booth #940 from August 4–6 at the Santa Clara Convention Center in Silicon Valley, California.

Watching the excitement around this year’s World Cup got us thinking: some of the same dynamics are playing out in the memory market. Bigger numbers. Longer cycles. Unexpected twists. And pricing that can change as quickly as the mood in a stadium.

The question is: are you watching from the sidelines, or are you ready to play the game?

In our June newsletter, we explore why navigating today's memory market requires more than just keeping score — and why the right partnerships matter more than ever.

Enjoy the read.

Best Friends help us through life; they help us through tough times and cheer us along during our good times. As the electronics industry is transforming in ways we never thought possible, this is the role that memory experts like MEMPHIS are taking on for their customers.

Here is why!

In June, we presented at two industry events, providing insights into the dynamics of the semiconductor memory market. The message is what we’ve been delivering for the past months, in our webinars and in direct discussions with our customers.

We update the figures, find new supporting materials, and tell the uncomfortable truth to the ones still in denial.

Here's a recap summarizing the key messages of the presentations.

We are exhibiting at Hardware Pioneers in London from June 10 to 11 on booth Q11.
If you want to understand the current dynamics of the memory super-cycle, and shifting market conditions then you should drop by our booth.

If you had asked us at the beginning of the year, we would have said we expected memory prices to plateau towards the middle of the year. But analysts predict further price hikes.

How long can industrial customers withstand this pricing madness? We try to shine a light on that in this month's newsletter.

Enjoy the read and reach out if you have any questions.

Today is Star Wars Day, a day to indulge in memories of your favorite Star Wars movies.

We had fun translating our own reality into a Star Wars Intro for a memory episode.

We had fun creating this. Hope you have fun, too.

You are probably tired of hearing about rising memory prices and that this is an unprecedented super cycle. Still, the truth is that the hitherto-proven strategy of negotiating hard, watching market signs, and waiting for the market to self-correct is just not working anymore!
 
Why? Because memory is no longer a commodity. Ok, you’ve heard that before. But what does it mean? Find out in our latest newsletter!

The semiconductor market is experiencing a phenomenon unlike any previous cycle. We are witnessing that price escalations in DRAM and NAND no longer spreading uniformly across end markets. 


The share of memory on the total bill of materials and the value that memory adds to the applications determine who can absorb the price shock and who blinks first. 

evertiq is bringing its expos to Zurich, and MEMPHIS is taking part! On April 24, 2026, evertiq invites the electronics community to the IFJ Start up Space in Schlieren.

Our Nick Florous will hold a presentation on the Global Memory Market Reset.

Register today to get your free ticket.

Memory has never been a stable business. But what has changed is the role memory plays today: It moves from a commodity to a strategic enabler of AI, driverless systems, and human-machine interaction. What hasn't changed is our focus and commitment to memory.

MEMPHIS Electronic will participate in Global Industrie, Europe’s leading industrial trade show taking place from March 30 to April 2 in Paris, France. In hall 5, booth P34, MEMPHIS will demonstrate how its deep application and market expertise across DRAM, NAND flash, and emerging memory supports industrial and infrastructure customers in building reliable, long life systems in an increasingly volatile market.

It's our 35th anniversary! We are celebrating because being in our highly volatile industry for 35 years is anything but a given.

While the semiconductor memory market has undergone fundamental changes, we stayed committed to what we know best: memory!

Can we ask you for a quick favor? If you like working with us, can you please vote for us in this year’s Elektronik reader’s choice award for the best specialty distributor of the year?

We are among the nominees again and it would be great to win this in the year of our 35th anniversary.

Voting is quick and easy. Vote now!

The global memory market is entering a phase that feels less like a familiar cycle and more like a reset. For many of our customers and industrial players in general, availability, longevity, and reliability have become critical.

The good news: We will equip you with a framework to interpret memory market behavior in 2026 and beyond. So you have the strategic context to make informed sourcing, design, and long-term planning decisions. And if you are using eMMC or SD cards, this month's newsletter will also be of interest to you.

Enjoy the read!

Unpredictable lead times, shifting supply chains, and recurring allocation challenges continue to shape the memory market. For companies trying to plan ahead, reliable information has become a strategic asset. At embedded world, MEMPHIS will give visitors rare insights into technology and product roadmaps from more than 18 global memory manufacturers—valuable guidance for anyone looking to make informed decisions about future designs or sourcing strategies.

Visit us from March 10 to 12 in Nuremberg, in hall 1, booth 340.

The global memory market is undergoing a fundamental regime change. What we are witnessing is not a classical cycle, but a structural bifurcation of the industry into two capital-starved segments — legacy and advanced — both experiencing shortages, but for entirely different reasons.

The current semiconductor super-cycle is a more prolonged and less volatile upcycle than in previous boom–bust periods.

In this article, our President and COO, Marco Mezger, outlined the most important trends and what they mean for you.

The new year began just like the old year closed: with a memory market that shows no signs of slowing down. What can you do about it? For one - accurate planning and a realistic assessment of your needs and lead times. What else do you need to prepare for?