It’s hard to keep up with the news these days with so many things going on simultaneously. The global economy is facing a period of heightened volatility – again. But this time, several factors collide: Geopolitical instability, trade restrictions, and tariff uncertainty clash with accelerated semiconductor innovation cycles.

Only a couple of months after the big three memory manufacturers announced their exit from DDR3, DDR4 faces the same fate. TrendForce has confirmed rumors of an impending production end of DDR4 from the big players.

The more distractions appear on the horizon, the more important it is to stay focused on the things you can control. And although we are entering summer, it is timely that we are supporting an athlete, Ignatio (Nacho) Pellejero, on his way to prepare for one of the toughest bike races in the world: The Iditarod Trail Invitational in Alaska, a bike race stretching for 1,000 miles from Anchorage to Nome in some of the harshest conditions imaginable.

Why, you might ask? Because, although it might not seem obvious at first, we share the same values that keep us on track – Nacho on his preparations for the race, and us on our business goals: #focus, #resilience, and #appreciation.

This is an invaluable reminder that in times of unrest, we need to stay focused on the things we can control and have an impact on. So we focus on what we know best: the memory market. We provide you with insights and recommendations on the upcoming discontinuations of eMMC and DDR4, as well as interesting facts and comparisons of FeRAM and EEPROM.

If you haven’t already, you should register for our webinar on eMMC.

Stay focused! And reach out if you have any questions.